It happens a lot. It happens in Facebook, it happens in Twitter and it happens in email. Marketers striving to attract better business partners do it and can’t understand why they aren’t achieving their goals. Are you doing the same thing? Read on and see if you are committing this very common mistake…….
Are you talking down to your readers? Are you making the mistake of assuming everyone who follows you on Twitter has less experience or knowledge than you? How about when someone wants to befriend you on Facebook. Do you automatically think it’s because they’re some newbie who is seeking your wealth of knowledge? Before you say “No, of course not” you might want to read on……
Even if we don’t think we have that attitude, we can unknowingly be sending that very message in our replies on our social networks and in our followup emails. For example, just looking over recent Twitter messages we noted a high percentage of things like “Hey, thanks for following me. If you want to work from home and succeed, educate yourself first.” (actual message with website following). The assumption being that everyone except that person apparently is not successful….or educated!
Follow-up email series are often full of similar language. It’s important for all of us to keep in mind that not everyone signing up for our newsletters or ebooks or courses is a newbie with no marketing experience. We often connect with like-minded people and sign up for their newsletters, only to be disappointed that they assume everyone is a newbie and lacking any experience.
I’ve sent friend requests on Facebook and received back messages like “Thanks so much for requesting to add me as a friend. I love helping people who are struggling in business, so please let me know what I can do for you.” Hmmmmmmm……..
When we patronize people connecting with us we often push them away. There is a fine line between sharing information that could be helpful and jumping to the conclusion that everyone else in the world knows less than we do. Perhaps a better approach would be to first assume that the person connecting with us could be someone who has a helpful tip for us instead of the other way around.
What do you think? Have you experienced those kinds of messages? Share your thoughts, I’d love to hear what you think!
To your continued success.